Cost-Per-Completed-View (CPCV) Calculator

How to calculate CPCV calculator?

CPCV measures the cost for each completed video view by dividing total ad spend by the number of completed views.

Key formula: CPCV = Total Ad Spend / (Total Video Views × Completion Rate_decimal)

Using the CPCV calculator calculator: an example

Example values: Total Ad Spend = $1,200; Total Video Views = 15,000; Completion Rate = 60%.

Step-by-step calculation:

1. Convert completion rate to decimal: 60% → 0.60.
2. Calculate completed views: 15,000 × 0.60 = 9,000 completed views.
3. Divide spend by completed views: $1,200 ÷ 9,000 = $0.13 per completed view.
4. Interpret result: CPCV ≈ $0.13; use this to compare campaign performance.

Frequently Asked Questions

What counts as a completed view?

A completed view is when a user watches the entire video or the minimum duration your ad platform defines as completion.

Should I use completion rate or view rate?

Use completion rate for CPCV because it reflects full views; view rate counts partial starts and can understate cost per full view.

How can I lower my CPCV?

Improve targeting, optimize creative to increase completion rate, and test bidding strategies to reduce cost without sacrificing completed views.