Trial-to-Paid Conversion Rate Calculator

How to calculate Trial-to-Paid conversion rate calculator?

Calculate the percentage of trial users who become paying customers by comparing the number of paid conversions to total trial users.

Use the formula: conversion rate (%) = (Number of Paid Conversions / Number of Trial Users) × 100

Using the Trial-to-Paid conversion rate calculator calculator: an example

Example values: 1,200 trial users and 156 paid conversions.

Step-by-step calculation:

• Start with total trial users: 1,200.
• Count paid conversions: 156.
• Divide conversions by trials: 156 ÷ 1,200 = 0.13.
• Convert to percentage: 0.13 × 100 = 13% conversion rate.

Frequently Asked Questions

What counts as a paid conversion?

A paid conversion is any trial user who completes a paid subscription or one-time purchase within your tracking period; define the conversion event consistently across reports.

Should I exclude refunds or cancellations?

Yes, exclude users who immediately cancel or receive full refunds, or track them separately to report net conversions versus gross conversions.

How often should I track this metric?

Measure this rate monthly to monitor trends and after major product, pricing, or onboarding changes to assess impact.

What is a good conversion rate?

Benchmarks vary by industry, but many SaaS products see 5–15%; compare against your historical performance and peers to set realistic targets.