Measure the efficiency of your combined marketing efforts by calculating your blended cost per acquisition across all channels.
Total Acquisition Investment:
$6000
Blended CAC:
$60
Strategic Tip: Your Blended CAC should ideally be significantly lower than your Customer Lifetime Value (LTV) for a sustainable business model. Most healthy SaaS and E-commerce brands aim for an LTV to CAC ratio of 3:1 or better.
Blended CAC averages your total marketing spend over all customers, including those from organic channels.
Blended CAC = (Total Marketing Spend) / (Total New Customers)
Suppose your business spent $10,000 on ads and gained 500 total customers through both paid and organic search.
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