Blended Customer Acquisition Cost (CAC) Calculator

How to calculate Blended CAC?

Blended CAC averages your total marketing spend over all customers, including those from organic channels.

Blended CAC = (Total Marketing Spend) / (Total New Customers)

Using the Blended CAC calculator: an example

Suppose your business spent $10,000 on ads and gained 500 total customers through both paid and organic search.

Step-by-step calculation:

1. Sum all acquisition related expenses ($10,000).
2. Count all new customers regardless of source (500).
3. Divide $10,000 by 500 to get a Blended CAC of $20.

Frequently Asked Questions

1. What is the difference between Paid and Blended CAC? Paid only counts customers from ads, Blended counts everyone.
2. Is a lower Blended CAC always better? Yes, as long as customer quality and LTV remain high.
3. How often should I calculate this? Monthly or quarterly to track efficiency trends.