Calculate the efficiency of your sales and marketing campaigns by determining exactly what you pay for every booked meeting.
Actual Cost Per Meeting:
$0
Performance vs Target:
200
Efficiency Score:
0/100
Based on your results, your actual cost is 0. If this is below your target of 200, your campaign is performing efficiently. Otherwise, consider optimizing your targeting or creative elements.
CPMB is a performance metric that measures the total investment required to secure a single sales meeting.
Formula: CPMB = Total Campaign Spend / Total Meetings Booked
CPMB = Total Campaign Spend / Total Meetings Booked
A company spends $3,000 on LinkedIn Ads and generates 15 qualified sales meetings.
This varies by industry and deal size. Typically, if your meeting-to-close rate is 10%, your CPMB should be significantly lower than 10% of your average deal value.
Yes. For the most accurate ROI, include the cost of the SDRs or marketers time alongside the direct ad spend.
Ad fatigue or saturated audiences often lead to higher costs. Try refreshing your creative or targeting new segments.
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