Email List Growth Projection Calculator

How to calculate email list growth?

List growth is calculated by adding new acquisitions and subtracting unsubscribes from the current base iteratively each month.

Formula: End Size = Current + (New - (Current * Churn Rate))

Using the projection calculator: an example

Example: Starting with 1,000 subscribers, adding 200 new ones monthly with a 3% churn rate.

Step-by-step calculation:

• Month 1 Start: 1,000 subscribers
• Unsubscribes: 1,000 * 3% = 30 lost
• Net Change: 200 new - 30 lost = +170
• Month 1 End: 1,170 subscribers

Frequently Asked Questions

What is a healthy unsubscribe rate?

Most industries see an average unsubscribe rate between 0.2% and 0.5% per campaign, or roughly 2-5% monthly.

How can I improve my growth projection?

Focus on high-converting lead magnets to increase 'Monthly New Subscribers' and improve content relevance to lower the 'Unsubscribe Rate'.