Ad Rank determines your ad position and cost-per-click (CPC) by evaluating your bid, quality score, and the expected impact of your ad assets and formats.
Calculated Ad Rank: 0
A higher Ad Rank generally leads to better ad placement and higher visibility at a lower cost-per-click compared to competitors with lower rankings.
Ad Rank is a value used to determine your ad position and whether your ads will show at all.
Formula: Ad Rank = Max CPC Bid × Quality Score × Ad Assets Multiplier
Consider an example where the Max CPC is $2.00, Quality Score is 8, and Asset Impact is High (1.3).
No. A high Quality Score can allow a lower bid to outrank a more expensive ad, ensuring that the most relevant content appears at the top of the search results.
Ad Assets (formerly extensions) are features like site links, callouts, and structured snippets. These provide more information to users and improve ad relevance, which positively impacts your Ad Rank.
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