Calculate the total sales value of merchandise sold through your e-commerce platform over a specific period.
Total GMV:
$0
GMV represents the raw sales volume before deducting expenses like advertising, shipping, returns, or marketplace fees. It is a primary indicator of transactional growth and market reach.
GMV is a key e-commerce metric representing the total dollar value of everything sold on a platform.
Formula: GMV = Total Transactions × Average Order Value
GMV = Total Transactions × Average Order Value
Example: A store processes 1,200 Transactions with an Average Order Value of $85.
GMV is the total value of goods sold, while Revenue is the actual income earned after deducting fees, returns, and discounts.
It demonstrates the scale and growth of a marketplace and the overall health of the e-commerce ecosystem.
Typically, GMV includes the customer's total checkout price, which may include shipping and taxes depending on your reporting standards.
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