"},"rowId":"TlMZ7uZ"},{"type":"inputNumber","key":"V5ODj","props":{"title":"Starting Monthly Recurring Revenue (MRR)","helpText":"The total MRR at the start of the period.","defaultValue":10000,"required":true,"hidden":false,"hasMin":true,"hasMax":false,"minValue":0,"maxValue":null},"rowId":"UweDs9C"},{"type":"inputNumber","key":"OYV9L","props":{"title":"Revenue Lost to Churn","helpText":"Revenue lost from customers who cancelled.","defaultValue":500,"required":true,"hidden":false,"hasMin":true,"hasMax":false,"minValue":0,"maxValue":null},"rowId":"FMg7xPk"},{"type":"inputNumber","key":"RHCwb","props":{"title":"Revenue Lost to Contraction","helpText":"Revenue lost from existing customers downgrading.","defaultValue":200,"required":true,"hidden":false,"hasMin":true,"hasMax":false,"minValue":0,"maxValue":null},"rowId":"FMg7xPk"},{"type":"inputDropdown","key":"9mAVF","props":{"title":"Reporting Period","helpText":"Select the timeframe for this calculation.","placeholder":"","defaultValue":"monthly","required":true,"otherOption":false,"otherOptionScore":null,"hidden":false,"width":null,"options":[{"id":"SdnG","name":"Monthly","score":1},{"id":"kZPo","name":"Quarterly","score":3},{"id":"kuxI","name":"Annual","score":12}]},"rowId":"_mMfiBx"},{"type":"divider","key":"tVcCN","props":{},"rowId":"6JaiIJZ"},{"type":"text","key":"nxB6p","props":{"text":"

Calculation Results

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Gross Revenue Retention Rate:

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@grr_rate%

"},"rowId":"vVsLu-c"},{"type":"text","key":"5Zxkp","props":{"text":"

Total Retained Revenue:

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$@total_retained_revenue

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How to calculate Gross Revenue Retention?

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GRR measures the percentage of revenue retained from your existing customer base after accounting for cancellations and downgrades.

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Formula: GRR = (Starting Revenue - Churn - Contraction) / Starting Revenue × 100

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Using the GRR calculator: an example

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Example: Starting MRR of $100,000, Churn of $5,000, and Contraction of $2,000.

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Step-by-step calculation:

"},"rowId":"VvVAHe2"},{"type":"text","key":"f9CGN","props":{"text":"

Subtract Churn ($5,000) and Contraction ($2,000) from Starting MRR
Resulting Retained Revenue is $93,000
Divide $93,000 by $100,000
Final GRR is 93%

"},"rowId":"dfyteAs"},{"type":"text","key":"LQdSq","props":{"text":"

Frequently Asked Questions

"},"rowId":"jKqRPAM"},{"type":"text","key":"5ayfl","props":{"text":"

What is a good GRR for SaaS?

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For enterprise SaaS, a GRR of 90% or higher is considered healthy.

"},"rowId":"Wp2iYXp"},{"type":"text","key":"VmhPX","props":{"text":"

Gross Revenue Retention (GRR) Calculator

Calculation Results

How to calculate Gross Revenue Retention?

Using the GRR calculator: an example

Step-by-step calculation:

Frequently Asked Questions

What is a good GRR for SaaS?

Does GRR include expansion revenue?

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