UGC Pricing Calculator

How to calculate UGC pricing?

UGC pricing combines a base creation fee with performance-based multipliers for usage and exclusivity.

Formula: Total = (Base × Qty × Duration Factor) + (Revision Fees) + (Usage Surcharge)

Using the UGC calculator: an example

A creator charging a $200 base rate for 2 videos with 30-day ad rights.

Step-by-step calculation:

• Base Creation: $200 x 2 = $400
• Duration Adjustment: $400 x 1.20 = $480
• Usage Multiplier (50%): $480 + ($480 x 0.50)
• Final Total: $720

Frequently Asked Questions

Should I charge for usage rights?

Yes, if a brand plans to put paid ad spend behind your content, they are gaining significantly more value and you should charge a premium.

What is a standard revision fee?

Most creators include one round for free, then charge $50-$100 or 10% of the base rate for subsequent technical changes.

Does bundle pricing apply?

Typically, creators offer a 10-20% discount when a brand buys 3 or more videos in a single package.