This tool helps creators and brands determine the fair market value for 'dark posting' and advertising access, calculating surcharges based on duration, access level, and exclusivity requirements.
Estimated Whitelisting Surcharge:
$50
Exclusivity Fee:
$0
Total Project Quote:
$550
Whitelisting fees are typically calculated as a percentage of the base content creation fee, scaled by the duration of the ad run and the level of data access granted.
Formula: Whitelisting Fee = Base Fee Ă— (Duration Rate + Access Rate + Exclusivity Rate)
Consider a Reel with a $1,000 Base Fee, a 3-month duration, and standard Advertiser Access.
Whitelisting, or dark posting, allows a brand to run ads directly through a creator’s social media handle rather than the brand’s account.
It covers the additional value of the creator’s audience data and the implied long-term endorsement during the ad flight.
Yes, industry standards typically suggest 10-20% of the base fee for every 30 days of usage.
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