Facebook CPL Calculator

How to calculate Meta Cost Per Like calculator?

Divide your total Meta ad spend by the number of likes your post or ad received to determine the cost per like. This shows how much each like cost on average.

Formula: Cost Per Like = Total Ad Spend ÷ Number of Likes

Using the Meta Cost Per Like calculator calculator: an example

Example values for a single campaign are shown below.

Step-by-step calculation:

• Total ad spend: $240
• Total likes received: 600
• Divide spend by likes: 240 ÷ 600 = 0.40
• Result: Cost Per Like = $0.40 per like

Frequently Asked Questions

What counts as a like for this calculation?

Use the platform metric labeled as likes or reactions for the specific post or ad. Confirm whether your reporting includes all reaction types if that matters for your analysis.

Should I include organic likes in the numbers?

If you are measuring paid campaign efficiency, include only likes attributed to the paid campaign. Include organic likes only when assessing overall post performance.

How can I lower my cost per like?

Improve audience targeting, test different creative, and optimize bidding or placement to increase engagement and reduce cost per like.