y":"Tlu2W","props":{"title":"Total MQLs","defaultValue":500,"required":true,"hidden":false,"showNumberField":true,"step":1,"min":0,"max":10000},"rowId":"v3VMYvQ"},{"type":"inputSlider","key":"SRHDT","props":{"title":"Total SQLs","defaultValue":50,"required":true,"hidden":false,"showNumberField":true,"step":1,"min":0,"max":2000},"rowId":"z5tIQh1"},{"type":"inputNumber","key":"AKt-g","props":{"title":"Average SQL Deal Value","helpText":"The average potential revenue for one SQL","defaultValue":0,"required":true,"hidden":false,"hasMin":true,"hasMax":false,"minValue":0,"maxValue":null},"rowId":"WLm9wN5"},{"type":"divider","key":"L2OIG","props":{},"rowId":"1rKpcm0"},{"type":"text","key":"-ufeo","props":{"text":"

Calculation Results

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MQL-to-SQL Conversion Rate:

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@mql_sql_rate%

"},"rowId":"hDDQbZV"},{"type":"text","key":"Sa4eL","props":{"text":"

Total Pipeline Value:

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$@total_pipeline_value

"},"rowId":"X_VM01U"},{"type":"text","key":"TilWh","props":{"text":"

Performance Insight: If your conversion rate is below 10%, consider refining your lead scoring criteria. A rate above 10% typically indicates high lead quality and strong Sales-Marketing alignment.

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How to calculate MQL-to-SQL conversion?

"},"rowId":"MggfdD-"},{"type":"text","key":"WrJcW","props":{"text":"

This ratio measures how effectively marketing leads are accepted by sales.

"},"rowId":"lufx6Mk"},{"type":"text","key":"3e0wr","props":{"text":"

Conversion Rate = (Total SQLs / Total MQLs) × 100

"},"rowId":"cYAM5ft"},{"type":"text","key":"n61qp","props":{"text":"

Using the Conversion calculator: an example

"},"rowId":"0wyCPQ_"},{"type":"text","key":"hiNEi","props":{"text":"

Example calculation for a SaaS company with 1,000 MQLs and 120 SQLs.

"},"rowId":"JtlIbvU"},{"type":"text","key":"SyaWH","props":{"text":"

Step-by-step calculation:

"},"rowId":"W13wczG"},{"type":"text","key":"RdFve","props":{"text":"

Count your monthly MQLs (1,000).
Count leads accepted by sales (120).
Divide SQLs by MQLs (0.12).
Multiply by 100 for the final rate (12%).

"},"rowId":"IKdYsN6"},{"type":"text","key":"H7a2o","props":{"text":"

Frequently Asked Questions

"},"rowId":"3LSnl9F"},{"type":"text","key":"TpZ13","props":{"text":"

What is a good MQL-to-SQL rate?
Typically 10-15% for B2B

"},"rowId":"1v4xr3U"},{"type":"text","key":"46-lE","props":{"text":"

Why is my rate low?
Usually due to misaligned lead definitions

"},"rowId":"mgRgWSs"},{"type":"text","key":"NVR0U","props":{"text":"

How can I improve it?
Implement lead scoring and feedback loops

"},"rowId":"L8AxhDY"}]},"logic":[{"id":"QMkUw","type":"alwa

MQL to SQL Conversion Calculator

Funnel Metrics

Calculation Results

How to calculate MQL-to-SQL conversion?

Using the Conversion calculator: an example

Step-by-step calculation:

Frequently Asked Questions

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