PQL-to-Paid Conversion Calculator

How to calculate PQL-to-Paid conversion?

Conversion tracks how many users who meet product-usage milestones eventually upgrade to a paid plan.

Formula: Revenue = (PQLs × Conversion %) × ASP × (Quality/10)

Using the PQL calculator: an example

Example: 500 PQLs, 4% conversion, $100 ASP, and a quality score of 8.

Step-by-step calculation:

• Calculate customers: 500 × 0.04 = 20 customers
• Calculate base revenue: 20 × $100 = $2,000
• Apply quality weight: $2,000 × 0.8 = $1,600

Frequently Asked Questions

What is a PQL?

A Product Qualified Lead is a user who has realized value within your product.

What is a good conversion rate?

For B2B SaaS, a PQL-to-paid conversion rate of 15% to 30% is considered high-performing.