Analyze your product-led growth funnel and project revenue based on lead quality and conversion rates.
Total New Paid Customers:
0
Projected Monthly Revenue:
$0
Quality-Adjusted Revenue:
Conversion tracks how many users who meet product-usage milestones eventually upgrade to a paid plan.
Formula: Revenue = (PQLs × Conversion %) × ASP × (Quality/10)
Revenue = (PQLs × Conversion %) × ASP × (Quality/10)
Example: 500 PQLs, 4% conversion, $100 ASP, and a quality score of 8.
A Product Qualified Lead is a user who has realized value within your product.
For B2B SaaS, a PQL-to-paid conversion rate of 15% to 30% is considered high-performing.
© 2026 Hreflabs LLC. All rights reserved.
Made with ❤️ for everyone who loves accurate calculations