This tool identifies the specific stages where potential customers are dropping off most significantly, allowing you to focus your optimization efforts where they will have the greatest financial impact.
Visitors to Product Pages:
50%
Pages to Cart Addition:
20%
Cart to Checkout Start:
Checkout to Purchase:
Leakage at Product Discovery Stage:
Leakage at Cart Intent Stage:
80%
Leakage at Checkout Initiation Stage:
Leakage at Final Purchase Stage:
The biggest leakage point is: 80
Financial Impact: By optimizing your biggest leakage point by just 10%, you could see a potential revenue gain of $500.
Leakage is the percentage of users who fail to move from one stage of your sales process to the next.
Formula: Leakage % = ((Users in Current Stage - Users in Next Stage) / Users in Current Stage) * 100
Leakage % = ((Users in Current Stage - Users in Next Stage) / Users in Current Stage) * 100
Consider a store with 10,000 Visitors and 500 Product Views.
Average rates vary by industry, but e-commerce usually sees a 70% drop-off at the cart stage.
Focus on user experience (UX), reducing form fields, or adding trust signals like reviews at the specific point of exit.
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