What is a good conversion rate?
Industry averages vary from 10% to 15%, though high-performing SaaS companies often see rates exceeding 20%.
Why track this metric?
To identify gaps between marketing and sales; a low rate suggests that "qualified" leads may not actually meet sales requirements.
How to improve it?
Implement better lead scoring models, ensure faster follow-up times, and refine the definition of an SQL through regular cross-department feedback.
