Cost Per ThruPlay Calculator

How to calculate Cost per ThruPlay calculator?

Divide your total ad spend by the number of ThruPlays to find the average cost for each completed 15-second play.

Formula: Cost per ThruPlay = Total Ad Spend ($) ÷ Number of ThruPlays

Using the Cost per ThruPlay calculator calculator: an example

Example values — Total Ad Spend: $1,200; Number of ThruPlays: 8,000.

Step-by-step calculation:

• Start with total ad spend: $1,200.
• Use total ThruPlays: 8,000.
• Divide $1,200 by 8,000 to get $0.15 per ThruPlay.
• Interpretation: each ThruPlay costs $0.15 on average.

Frequently Asked Questions

What counts as a ThruPlay?

A ThruPlay is typically a video play of 15 seconds or more, or a play to completion for shorter videos, according to the ad platform's definition.

How can I lower my Cost per ThruPlay?

Improve audience targeting, test stronger creative, and optimize bidding or placements to increase ThruPlays or reduce spend per play.

What if my Number of ThruPlays is zero?

If ThruPlays is zero, the metric is undefined; verify tracking and ensure you have recorded any qualifying plays before calculating.