Google Ads Quality Score Impact Calculator

How to calculate Google Ads Quality score impact calculator?

This calculator estimates how improving your Quality Score affects actual Cost Per Click (CPC) and ad rank using simplified Ad Rank logic.

The core formula used is actual_cpc = (competitor_ad_rank / quality_score) + 0.01, which lets you compare current and projected CPC for different Quality Scores.

Using the Google Ads Quality score impact calculator calculator: an example

Example inputs: current Quality Score = 6, target Quality Score = 8, competitor Ad Rank = 15, current max CPC = $2.50.

Step-by-step calculation:

1. Compute current actual CPC: (15 / 6) + 0.01 = $2.51.
2. Compute new actual CPC with target Quality Score: (15 / 8) + 0.01 = $1.89.
3. Calculate savings per click: $2.51 − $1.89 = $0.62.
4. Calculate percentage reduction: ($0.62 / $2.51) × 100 ≈ 24.7%.

Frequently Asked Questions

What exactly is Quality Score?

Quality Score is Google Ads' estimate of keyword and ad relevance, expected CTR, and landing page experience; it influences Ad Rank and the CPC you pay.

How accurate are the calculator's estimates?

The calculator uses a simplified Ad Rank formula for estimates; real auction outcomes vary with competitors, ad formats, and extensions, so treat results as directional.

How can I improve my Quality Score?

Improve relevance and user experience by refining keyword-ad copy alignment, optimizing landing pages for relevance and speed, and testing ad variations to increase CTR.