Influencer Sponsored Post Pricing Calculator

How to calculate Influencer Sponsored post pricing calculator?

This calculator combines follower reach and engagement with content- and niche-based multipliers to produce a suggested sponsored post price.

Key formula: estimated_price = ((follower_count * engagement_rate_decimal) * base_rate_per_engaged_follower) * industry_multiplier * post_type_multiplier

Using the Influencer Sponsored post pricing calculator calculator: an example

Below are example input values and the resulting calculation steps.

Step-by-step calculation:

1. Inputs: follower_count = 100,000; engagement_rate = 3% → engagement_rate_decimal = 0.03.
2. Calculate engaged followers: effective_followers = 100,000 × 0.03 = 3,000.
3. Apply base rate: base_price = 3,000 × $0.10 (base_rate_per_engaged_follower) = $300. Then multiply by industry and post type: $300 × 1.2 (industry) × 1.5 (post type) = $540.
4. Adjust final figure for production, exclusivity, or licensing as needed.

Frequently Asked Questions

How accurate is the estimate?

The calculator provides a data-driven baseline; actual rates vary by negotiation, audience quality, and campaign specifics.

Should I include production costs?

No. Production, editing, and licensing should be added separately to the calculated price unless you include them in the base rate.

Which inputs most affect price?

Engagement rate and post type typically drive the largest changes, followed by niche multipliers and follower quality.