Content Marketing Lead Velocity Calculator

How to calculate Content Marketing Lead Velocity calculator?

Lead Velocity Rate shows the month-over-month percentage change in qualified leads produced by your content marketing.

Use the formula Lead Velocity Rate (%) = ((Qualified Leads (Current Month) - Qualified Leads (Previous Month)) / Qualified Leads (Previous Month)) × 100 to calculate the percentage change.

Using the Content Marketing Lead Velocity calculator calculator: an example

Example values: Previous month = 120 qualified leads; Current month = 150 qualified leads.

Step-by-step calculation:

• Step 1: Note the values — Previous month = 120, Current month = 150.
• Step 2: Subtract previous from current: 150 − 120 = 30 additional leads.
• Step 3: Divide the difference by previous month: 30 / 120 = 0.25.
• Step 4: Convert to percent: 0.25 × 100 = 25% Lead Velocity Rate.

Frequently Asked Questions

What does a positive Lead Velocity Rate mean?

A positive rate means your content marketing generated more qualified leads this month than last month, indicating growth.

How should I interpret a negative rate?

A negative rate indicates a decline in qualified leads versus the prior month; investigate content cadence, distribution, or external factors.

How often should I calculate this metric?

Calculate it monthly to track short-term performance, and review trends over several months for reliable insights.

Can this metric help forecast pipeline growth?

Yes. Combine Lead Velocity Rate with conversion rates and average deal value to estimate future pipeline and revenue impact.