Lead-to-Close Value Calculator

How to calculate Lead-to-close value calculator?

Multiply the average customer contract value by the lead-to-customer close rate (expressed as a decimal) to estimate the revenue represented by each lead.

Formula: Lead-to-close value = Average customer contract value × (Lead-to-customer close rate ÷ 100)

Using the Lead-to-close value calculator calculator: an example

Example inputs: 500 leads, 10% close rate, $1,200 average contract value.

Step-by-step calculation:

• Convert the close rate to a decimal: 10% → 0.10.
• Calculate converted customers: 500 leads × 0.10 = 50 customers.
• Estimate total revenue: 50 × $1,200 = $60,000.
• Find lead-to-close value per lead: $60,000 ÷ 500 = $120 per lead (or directly $1,200 × 0.10 = $120).

Frequently Asked Questions

What does 'lead-to-close value' mean?

It represents the expected revenue attributed to a single lead, calculated by applying your close rate to the average contract value.

Can I use monthly or annual contract values?

Yes. Use the contract value that matches your reporting period, and ensure the close rate and leads are measured over the same timeframe.

How do I estimate an accurate close rate?

Use historical conversion data over a representative period; if data is limited, start with a conservative estimate and update it as you collect more results.

How can I improve my lead-to-close value?

Increase average contract value, improve conversion through better targeting and nurturing, or reduce low-quality leads to raise the average value per lead.