Organic Traffic Value Calculator

How to calculate Organic traffic value calculator?

Convert monthly organic visitors into expected conversions and revenue, then compare that revenue to the cost of acquiring the same traffic via paid ads.

Key formula: Estimated Organic Revenue = Monthly Organic Traffic × (Organic Conversion Rate % / 100) × Average Value Per Conversion

Using the Organic traffic value calculator calculator: an example

Example values: 10,000 monthly organic visitors, 2% conversion rate, $50 average value per conversion, $0.50 CPC.

Step-by-step calculation:

1. Estimate conversions: 10,000 × 2% = 200 conversions per month.
2. Calculate revenue: 200 × $50 = $10,000 estimated organic revenue per month.
3. Estimate ad spend saved: 10,000 × $0.50 CPC = $5,000 monthly ad cost to buy the same clicks.
4. Optional metric — value per visitor: $10,000 ÷ 10,000 = $1.00 per organic visitor.

Frequently Asked Questions

How should I choose the average value per conversion?

Use the average order value for ecommerce or an estimated lifetime value for leads. Choose the metric that best reflects the revenue impact of a conversion.

How accurate are these estimates?

They are directional estimates based on the inputs provided. Accuracy depends on the quality of your traffic, conversion tracking, and chosen average values.

Should I include assisted conversions or multi-touch attribution?

If you use multi-touch attribution, adjust the average value per conversion accordingly. This calculator assumes last-click style value unless you specify otherwise.