Understanding Cost-Per-Completed-View (CPCV)

What is Cost-Per-Completed-View (CPCV)?

Cost-Per-Completed-View (CPCV) is a metric used in video advertising to determine the cost an advertiser pays for each video ad that is watched to its completion. Unlike CPV (Cost-Per-View) which counts any view, CPCV specifically focuses on completed views, providing a more accurate measure of audience engagement and ad effectiveness.

How to calculate CPCV?

The formula for calculating CPCV is straightforward:

CPCV = Total Cost of Video Campaign / Number of Completed Views

This formula helps advertisers understand the efficiency of their video campaigns in terms of full engagement.

Using the CPCV calculator: an example

Let's consider a scenario where you ran a video advertising campaign and want to calculate your CPCV.

Step-by-step calculation:

1. Input Total Campaign Cost: Enter the total amount spent on your video campaign. For example, $500.
2. Input Number of Completed Views: Enter the total number of times your video ad was watched to completion. For example, 10,000.
3. Calculate CPCV: The calculator will then divide the total cost by the number of completed views.
4. Result: In this example, CPCV = $500 / 10,000 = $0.05. This means you paid 5 cents for each completed view.

Why is CPCV important for video advertisers?

• Measures True Engagement: It focuses on completed views, indicating genuine interest from the audience.
• Optimizes Ad Spend: Helps advertisers understand if their budget is being spent efficiently on engaged viewers.
• Informs Content Strategy: A high CPCV might suggest the ad isn't compelling enough to hold attention, prompting content adjustments.
• Compares Campaign Performance: Allows for a standardized comparison of different video campaigns or ad creatives.
• Better ROI Assessment: Directly links ad spend to actual consumption of the message, leading to more accurate return on investment calculations.

Frequently Asked Questions

• What is the difference between CPV and CPCV? CPV (Cost-Per-View) counts any view, regardless of duration, while CPCV (Cost-Per-Completed-View) specifically counts views that are watched to 100% completion.
• Is a lower CPCV better? Generally, yes. A lower CPCV indicates that you are paying less for each completed view, suggesting more efficient ad spend and better audience engagement.
• What is a good CPCV? A 'good' CPCV varies widely by industry, ad format, and campaign goals. It's best to benchmark against your own historical data or industry averages.
• How can I improve my CPCV? To improve CPCV, focus on creating highly engaging video content, targeting the right audience, and optimizing ad placements to ensure your message resonates and holds attention.