This calculator helps you determine the Cost to Acquire a Customer (CAC) for specific marketing channels compared to your total blended average, including overhead costs.
Social CAC:
$50
SEM CAC:
$60
SEO CAC:
$25
Blended Total CAC:
$65.217
Interpretation: A lower Customer Acquisition Cost (CAC) generally indicates higher marketing efficiency. Comparing channel-specific CAC to your blended total helps identify which platforms are the most cost-effective for growth.
Customer Acquisition Cost (CAC) measures the total cost of sales and marketing efforts needed to acquire a single customer over a specific period.
Formula: Total Cost (Spend + Overhead) / Total New Customers
Total Cost (Spend + Overhead) / Total New Customers
If a business spends $2,000 on 'social_spend' and acquires 40 'social_customers' while paying $500 in 'overhead_costs'.
A good CAC depends on your Customer Lifetime Value (LTV); a common benchmark is an LTV:CAC ratio of 3:1.
Yes, for a fully-loaded CAC, you should include the salaries of employees dedicated to marketing and sales.
Blended CAC includes fixed overhead costs that are not attributed to a single specific channel.
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