DAU/MAU Stickiness Ratio Calculator

How to calculate DAU/MAU Stickness ratio calculator?

The stickiness ratio shows how often monthly users return on a typical day; it’s a simple measure of engagement.

Key formula: Stickiness = (DAU ÷ MAU) × 100

Using the DAU/MAU Stickness ratio calculator calculator: an example

Example values: DAU = 3,500 and MAU = 45,000.

Step-by-step calculation:

1. Start with the example values: DAU = 3,500; MAU = 45,000.
2. Divide DAU by MAU: 3,500 ÷ 45,000 = 0.0778.
3. Multiply by 100 to convert to percent: 0.0778 × 100 = 7.78%.
4. Interpretation: a ~7.8% stickiness means roughly 7.8% of monthly users are active on an average day; higher is generally better.

Frequently Asked Questions

What is a good stickiness ratio?

Benchmarks vary by product, but higher than 20% is strong for many consumer apps; context and business model matter.

Can seasonality affect the ratio?

Yes. Short-term campaigns or seasonal trends can temporarily raise or lower DAU and MAU, so use rolling windows for stability.

How can I improve stickiness?

Improve core product value, add retention-focused features (notifications, personalization), and optimize onboarding to increase return frequency.

Should MAU be calculated over 30 days?

MAU is typically a 28–31 day window depending on your reporting standards; be consistent so comparisons remain meaningful.