Post-Click Profitability Calculator

How to calculate Post click profitability calculator?

Calculate profitability by subtracting advertising and direct product costs from revenue to see how much remains after a click converts to a sale.

Key formula: Net Profit = Total Revenue − Ad Spend − Cost of Goods Sold (COGS)

Using the Post click profitability calculator calculator: an example

Example values used below for a single campaign period.

Step-by-step calculation:

1. Enter totals: Total Revenue = $12,000; Ad Spend = $3,000; COGS = $4,000.
2. Compute Net Profit: $12,000 − $3,000 − $4,000 = $5,000.
3. Calculate Profit Margin: ($5,000 ÷ $12,000) × 100 = 41.67%.
4. Calculate ROAS: $12,000 ÷ $3,000 = 4X.

Frequently Asked Questions

What does ROAS tell me?

ROAS (Return on Ad Spend) shows how many dollars you earn for each dollar spent on advertising; higher values indicate more efficient ad performance.

Are other operating expenses included?

This calculator focuses on post-click metrics (ad spend and COGS). Include additional operating expenses separately for a full business profitability view.

How should I interpret profit margin?

Profit margin indicates the percentage of revenue retained as profit after direct costs; compare margins over time or against industry benchmarks to assess performance.