Instagram Reels Engagement Rate Calculator

How to calculate Instagram reels engagement rate calculator?

Engagement rate measures how viewers interact with a Reel by comparing meaningful interactions to the number of views (or to your follower count).

Key formula: (likes + comments + shares + saves) / views × 100

Using the Instagram reels engagement rate calculator calculator: an example

Example values — Likes: 150, Comments: 20, Shares: 10, Saves: 5, Views: 10,000.

Step-by-step calculation:

1. Calculate total engagement: 150 + 20 + 10 + 5 = 185 interactions.
2. Apply the formula: (185 / 10,000) × 100 = 1.85%.
3. Interpret the result: Engagement rate by views = 1.85%.
4. Optional: By followers — if followers = 5,000, (185 / 5,000) × 100 = 3.7%.

Frequently Asked Questions

What is the difference between rate by views and by followers?

Rate by views compares interactions to the Reel's reach, showing content performance. Rate by followers compares interactions to your audience size and helps benchmark overall account engagement.

What is a good engagement rate for Reels?

Benchmarks vary by niche, but 1–3% by views is common; consistently above 3% is generally strong for Reels.

Yes. Shares and saves are high-value interactions and should be counted alongside likes and comments for an accurate engagement measure.

Can engagement rate be negative?

No. Engagement rate is zero or positive. If there are no interactions the rate will be 0%.